After several years pursuing her options at St Martins, Luella Bartley finally settled on the path of journalism. Leaving college for a job in the fashion dept at The Evening Standard, she steadily worked her way up through the ranks until a job at British Vogue called. There she happily stayed for a year and a half before her true calling took hold and she left to set up her own label. Close friend, Katie Grand reminisces, "I sort of remember being out one night getting a bit drunk and Luella suddenly deciding she was going to start a fashion label." That was in year 2000.
2006 so far has been a phenomenal success for Luella with two awards in the bag, Designer of the year from both Elle and Glamour Magazine, and a recent nomination for Designer of The Year at the British fashion awards, Luella is flying the British flag high and enjoying it. See these beautiful designs she created for SS'07 at (* Source: www.luella.com*)
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